"It’s foolhardy to try to persuade people to see the profound errors of their ways in the hope that mental change will lead to behavioral change. Instead, try to change superficial behavior first and hope that, if they act differently, they’ll eventually think differently. Lure people toward success with the promise of admiration instead of trying to punish failure with criticism. Positive rewards are more powerful. I happen to cover a field — politics — in which people are perpetually bellowing at each other to be better. They’re always issuing the political version of the Crews Missile. It’s a lousy leadership model. Don’t try to bludgeon bad behavior. Change the underlying context. Change the behavior triggers. Displace bad behavior with different good behavior. Be oblique. Redirect." Read more here.... http://www.nytimes.com/2012/11/27/opinion/brooks-how-people-change.html?pagewanted=all
