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An understanding and an ability to exploit big data is a sure shot path to preparing oneself for the future the next decade. Few trends from this post that thought were interesting here

- Data exploration to discover new market opportunities: Nearly 30% of respondents thought that analyzing big data to find “the next big thing” was a huge opportunity. This supports the notion that data scientists will be one of the sexiest jobs in the future.

- Behavioral targeting: 16% surveyed called out the importance of establishing links between purchasing behavior and areas like advertising spend to better tailor budgets and promotional campaign

- Social Network Analysis: 15% of those surveyed responded that using social network analysis to build a more complete profile of their customer base is a key business opportunity

- Monetizing Data: 15% of respondents say monetizing data is key for organizations seeking to unlock the hidden value within previously untapped asset

- Fraud Reduction and Risk Profiling: Distinguishing good customers from bad ones, for fraud reduction (10%) and risk profiling (10%), was identified as critical for financial institutions

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